Assembly mulls borough logo rebrand

The borough’s current logo is “dated, difficult to scale, and too detailed to be effective,” according to legislation proposing the change

The Kenai Peninsula Borough Assembly is considering whether to give the borough logo a makeover.

The borough’s current logo was adopted in 1995 and shows a fish jumping out of water, a bald eagle, a bull moose and an oil platform in front of a mountain with the words “Kenai Peninsula Borough” in light blue.

The proposed new logo is similar in color and structure to the logo used by the Kenai Peninsula Borough School District. It features the Big Dipper and North Star above a mountain placed behind the silhouette of trees. It also includes the words “Kenai Peninsula Borough Alaska – Est. 1964” in addition to a bold “KPB” above the stars.

The legislation that would authorize the logo change, which assembly members are scheduled to vote on in January, says that the borough’s current logo is “dated, difficult to scale, and too detailed to be effective.” To be used as an effective branding tool, the legislation says, a logo should be simple and bold.

“The new logo effectively employs elements of design to represent all communities in the Borough,” the ordinance says.

The logo rebrand was well-received by assembly members during a Dec. 12 meeting of the Policies and Procedures Committee.

“I like it,” said Assembly Vice President Tyson Cox. “I’ve been asking, I think since I came on the assembly, for a different logo.”

Assembly member Kelly Cooper questioned whether changing the logo would incur any costs for the borough. Kenai Peninsula Borough Clerk Michele Turner said it will be “quite an undertaking” to change it across the board, but the current logo is expensive to produce.

“Reproduction of our current logo on jackets and other swag that the departments may use when they’re out in the public, so that the public can identify them as borough employees, that logo in of itself is quite expensive to reproduce, because of all the colors that are involved,” Turner said. “We are anticipating that this logo that’s before you today would be considerably less to reproduce.”

Meetings of the Kenai Peninsula Borough Assembly are available to stream on the borough’s website at

Reach reporter Ashlyn O’Hara at